Admissions Campaign
The University of San Diego Admissions print campaign included brochures geared toward prospective students, transfer students, and newly accepted students. Through engaging photography and student-centered storytelling, the materials highlighted the university experience, academic opportunities, and campus community while supporting recruitment and enrollment efforts.
Year
2016
Services
Print Design
Client
University of San Diego
/ Concept
The “Find Your Path” concept for the USD Admissions brochure used typography and visual photography of pathways to symbolize the journey students take as they explore academics, campus life, and future opportunities.
/ Design
The brochure design combined dynamic typography, pathway-inspired layouts, and aspirational campus photography to create a cohesive visual narrative. Clean composition, consistent USD branding, and engaging imagery guided prospective students through the piece while reinforcing themes of exploration, growth, and opportunity.
/ Results
The admissions print campaign contributed to a 5% increase in first-year applications while strengthening student engagement throughout the recruitment process. The acceptance brochure’s interactive poster element encouraged admitted students to share photos on social media and helped build excitement and campaign visibility.
Admissions Campaign
The University of San Diego Admissions print campaign included brochures geared toward prospective students, transfer students, and newly accepted students. Through engaging photography and student-centered storytelling, the materials highlighted the university experience, academic opportunities, and campus community while supporting recruitment and enrollment efforts.
Year
2016
Services
Print Design
Client
University of San Diego
/ Concept
The “Find Your Path” concept for the USD Admissions brochure used typography and visual photography of pathways to symbolize the journey students take as they explore academics, campus life, and future opportunities.
/ Design
The brochure design combined dynamic typography, pathway-inspired layouts, and aspirational campus photography to create a cohesive visual narrative. Clean composition, consistent USD branding, and engaging imagery guided prospective students through the piece while reinforcing themes of exploration, growth, and opportunity.
/ Results
The admissions print campaign contributed to a 5% increase in first-year applications while strengthening student engagement throughout the recruitment process. The acceptance brochure’s interactive poster element encouraged admitted students to share photos on social media and helped build excitement and campaign visibility.
Admissions Campaign
The University of San Diego Admissions print campaign included brochures geared toward prospective students, transfer students, and newly accepted students. Through engaging photography and student-centered storytelling, the materials highlighted the university experience, academic opportunities, and campus community while supporting recruitment and enrollment efforts.
Year
2016
Services
Print Design
Client
University of San Diego
/ Concept
The “Find Your Path” concept for the USD Admissions brochure used typography and visual photography of pathways to symbolize the journey students take as they explore academics, campus life, and future opportunities.
/ Design
The brochure design combined dynamic typography, pathway-inspired layouts, and aspirational campus photography to create a cohesive visual narrative. Clean composition, consistent USD branding, and engaging imagery guided prospective students through the piece while reinforcing themes of exploration, growth, and opportunity.
/ Results
The admissions print campaign contributed to a 5% increase in first-year applications while strengthening student engagement throughout the recruitment process. The acceptance brochure’s interactive poster element encouraged admitted students to share photos on social media and helped build excitement and campaign visibility.