Choral Scholars
The Choral Scholars brochure was created to support recruitment efforts for the University of San Diego’s scholarship-based choir program. Designed to attract prospective student singers, the brochure highlighted the program’s performance opportunities, community atmosphere, and scholarship benefits while encouraging increased interest and applications.
Year
2016
Services
Print Design
Client
University of San Diego
/ Concept
The Choral Scholars brochure was designed to feel sophisticated, dramatic, and professional while staying within the University of San Diego’s brand guidelines through consistent typography and color palettes. Bold imagery and elevated visual storytelling helped emphasize the artistry and prestige of the musical program.
/ Design
The brochure was designed to function as both an informational piece and a poster featuring current Choral Scholars. Student testimonials were incorporated throughout the design to create a personal connection, while the dramatic layout gave prospective students something they could hang in their room as inspiration.
/ Result
The brochure successfully increased student engagement and helped generate greater interest in the Choral Scholars program. By combining aspirational design with authentic student stories, the piece encouraged more prospective students to apply and connect with the program.
Choral Scholars
The Choral Scholars brochure was created to support recruitment efforts for the University of San Diego’s scholarship-based choir program. Designed to attract prospective student singers, the brochure highlighted the program’s performance opportunities, community atmosphere, and scholarship benefits while encouraging increased interest and applications.
Year
2016
Services
Print Design
Client
University of San Diego
/ Concept
The Choral Scholars brochure was designed to feel sophisticated, dramatic, and professional while staying within the University of San Diego’s brand guidelines through consistent typography and color palettes. Bold imagery and elevated visual storytelling helped emphasize the artistry and prestige of the musical program.
/ Design
The brochure was designed to function as both an informational piece and a poster featuring current Choral Scholars. Student testimonials were incorporated throughout the design to create a personal connection, while the dramatic layout gave prospective students something they could hang in their room as inspiration.
/ Result
The brochure successfully increased student engagement and helped generate greater interest in the Choral Scholars program. By combining aspirational design with authentic student stories, the piece encouraged more prospective students to apply and connect with the program.
Choral Scholars
The Choral Scholars brochure was created to support recruitment efforts for the University of San Diego’s scholarship-based choir program. Designed to attract prospective student singers, the brochure highlighted the program’s performance opportunities, community atmosphere, and scholarship benefits while encouraging increased interest and applications.
Year
2016
Services
Print Design
Client
University of San Diego
/ Concept
The Choral Scholars brochure was designed to feel sophisticated, dramatic, and professional while staying within the University of San Diego’s brand guidelines through consistent typography and color palettes. Bold imagery and elevated visual storytelling helped emphasize the artistry and prestige of the musical program.
/ Design
The brochure was designed to function as both an informational piece and a poster featuring current Choral Scholars. Student testimonials were incorporated throughout the design to create a personal connection, while the dramatic layout gave prospective students something they could hang in their room as inspiration.
/ Result
The brochure successfully increased student engagement and helped generate greater interest in the Choral Scholars program. By combining aspirational design with authentic student stories, the piece encouraged more prospective students to apply and connect with the program.